Advertising Stats of the Week: Earth Now Claims More Than 7 Billion Consumers

 

Plus: Social network ad revenues to hit $8B in U.S. mobile ad spend to increase 47% next year; and Netflix users hog one-third of peak Internet bandwidth

 
Mobile advertising

 

 

  • 7 billion: The newly calculated population of the world, up from 4 billion in 1974. There’s an app for that — National Geographic’s free iPad app titled “7 Billion,” which explores the population’s impact from many angles, including food, security and demographics. Fascinating insights abound: By 2050, the population will crest nine billion, with 70% living in urban areas.
 

  • $5.78 billion: The amount of ad revenue that eMarketer says Facebook will take in during 2012, which represents 72% of all social network advertising spending in the U.S. More fun facts: Social network ad spending in the U.S. will hit $3.9 billion next year, up from $2.74 billion in 2011; worldwide social network advertising revenues will surpass $8 billion in 2012.

  • $1.8 billion: Amount forecast by eMarketer (busy, aren’t they?) for U.S. spending on mobile ads in 2012, a 47% increase over this year. All mobile ad formats will see major spending increases through 2017, but just like online advertising, search and display are breaking out as the dominant mobile ad formats. 


  • 57%: The percentage of men who research products on deal sites, compared to 40% of women. Overall, men use social, shopping and deals sites more than women to research and compare products, according to a Performics study.

  • 25%: The increase in spending by advertisers and agencies on digital video advertising over the next 12 months, according to a Casale Media survey. Respondents agreed that video ads are much more engaging, but want better ways to measure ROI and simpler ways to plan, create and execute video ad campaigns.

  • 1/3: The amount of peak Internet bandwidth hogged by video streaming fans of Netflix the largest consumer of North America’s online bandwidth. It’s an even more staggering statistic when you consider that Netflix lost 800,000 subscribers last quarter. 

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