Online Advertising

  Plus: Social network ad revenues to hit $8B in U.S. mobile ad spend to increase 47% next year; and Netflix users hog one-third of peak Internet bandwidth       7 billion: The newly calculated population of the world, up from 4 billion in 1974. There’s an app for that — National Geographic’s free iPad app titled “7 Billion,” which explores the population’s impact from many angles, including food, security and demographics. Fascinating insights abound: By 2050, the population will crest nine billion, with 70% living in urban areas.   $5.78 billion: The amount of ad revenue that eMarketer says Facebook will take in during 2012, which represents 72% of all social network advertising spending in the U.S. More fun facts: Social network ad spending in the U.S. will hit $3.9 billion next year, up from $2.74 billion in 2011; worldwide social network advertising revenues will surpass $8 billion in 2012. $1.8 billion: Amount forecast by e...

What is the most exciting new ad format? According to Patrick Hourihan, Trade Research, it’s short form content -- online video clips under five minutes -- and it’s currently being consumed by more than 25 million users every month. This is the focus of latest primary research project, which dishes up some weighty insights into how consumers are watching video content on the Web and how marketers can get a handle on this fast-moving area. The role of the  Trade Research team is to carry out research that has real business impact and champions consumer voice in the U.K. And, as Patrick points out, they’re up for two awards at the Market Research Society Awards next month so they must be getting it right. The Blog caught up with Patrick ahead of his session for Internet Week Europe: “ Are You Shortcasting?”, on Thursday, November 10. Blog: What are the key trends that you and your team are seeing in the market that advertisers need to know about? Patrick ...

Every dollar of e-commerce revenue from paid search correlates to another $6 of in-store revenue Paid search ads have long been a workhorse for companies that want to target prospective customers with relevant marketing messages to increase their online sales. But does a search marketing campaign also drive offline sales? A new study says that the answer is a resounding “Yes.” RevTrax, a firm that helps multi-channel merchants track the effectiveness of digital media on offline transactions, conducted an intensive study into the effect of online ads on offline sales. Conducted between August 2009 and August 2011, the RevTrax study, used the following process to take an accurate pulse of consumer behavior: A paid search advertisement was displayed to a consumer. The paid search ad led the consumer to a printable or mobile landing page displaying a coupon with a unique barcode. The consumer redeemed the coupon inside a brick-and-mortar store. Then, by tracking e...

Once again some time is coming approximately begin considering the holiday break year and your blueprints for it.  Probably the most powerful internet business treats you can hand out for your vacations is mostly a calendar.  Calendars as promotional treats are especially huge-impression and comparatively low price technique to promote businesses, charity or membership twelve months a year.  Whenever you give a calendar imprinted with your company's ideas to a buyer or staff you may sleep assured evidently you will have awarded them a promotional product evidently they'll appreciate and use usually in the year.A calendar can be not the best idea evidently most organizations can make when taking into consideration what sort of the right gifts handy out to make the holidays.   There's hardly any varieties of promotional products that can be utilized and appreciated by any one, and a noticeably calendar imprinted along with your guidance is consider...

All organizations will want to advertise with a purpose to get clients.  The problem is that advertising are often expensive.  It does not have being, actually it is always potential to search out advertising and marketing evidently does not financially impact a thing.  At no cost good ideas are everywhere, all you are required to do is find them! 1.  Most supermarkets.  libraries, and alternative local locations contain a bulletin board for merchants to place up advertisements.  Frame some fliers and go looking for points to put them up. 2.  Subscribe to over the internet forums related to your business.  Speak with people over the forums and you'll gather having access to several free of cost ideas. Listen to people who have been in small business longer than you and reap the benefits of the zero cost information. 3.  If you have a printer in the home you can create any market cards. You should buy internet bu...